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Trey's Toys, A Series of Behavioral Analysis Toys

Individual games that test and record play preferences


Report that information to the parents & pediatricians


Test key indicators of ASD to obtain objective information about the child's behavior

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Project Brief


Design a product in collaboration with grad and undergrad students at the Massachusetts Institute of Technology (MIT). 

Time Period: 3 Months


Jordan Tappa

Anh Vu

Mansi Kapoor

Jamison Soybel

Tyler Eggleston

Nicholas Glaser

Jessica Mulvihill

Eduardo Bohrer

Manav Kedia 

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ASD can be reliably detected as early as age 2 but the average age of detection is 4 years old, thus leaving many children unsupported during the critical years of early childhood development. 

Mission Statment

Our mission is to assist in earlier detection of ASD with an affordable, accurate and accessible product that ultimately facilitates early intervention and support.


Lack of behavioral history and inaccuracies from parent observation causes the delay of ASD diagnosis.

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User Research & Need Analysis

Better informing the parents, we create better advocates for the child and help quicken the diagnosis process.

The toy interests the child so that he/she plays with it.
The toy helps the parent in ways they are comfortable.

The toy helps the physician and expedites the diagnosis process.


Existing Solution

Current diagnosis tools are largely observational, including questionnaires, checklists, and pediatrician observation. Therapy toys exist, but toys for diagnosis are generally selected from pre-existing options that do not directly measure child input or provide feedback to parents or practitioners.

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Concept Development 

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Final Prototype

A stimuli toy screening for pattern, color, and sound preferences

Children exhibiting signs of ASD are expected to gravitate toward calming colors such as green and brown. These two buttons are set to play a repeating cyclical pattern in the lights with no sound, because children on the spectrum tend to gravitate toward repetition and silence. The red and yellow buttons play sound and the lights are at random.

User Interface Design

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Around 90% of children with ASD also have a hyper/hypo-sensitivity

Repetition w/o Sound
Repetition w/ Sound
Random w/o Sound
Random w/ Sound


-Low stimuli

 Very interesting to ASD kids

Disinteresting to Neurotypical kids


-High stimuli


Somewhat interesting to ASD kids


-High Stimuli


Very interesting to Neurotypical kids

Disinteresting to ASD kids


-Low Stimuli


Somewhat interesting to Neurotypical kids

Final User Interface


Baby Profile

The profile will show the parent an overview of their child's progress using the toy. This will help the parent stay on track and make sure they have enough information to send to the pediatrician.

Toy Status

Parents can first see a brief overview of the play sessions with a more in depth breakdown on the second page. To support the data, a series of Social Log questions are prompted to the parent while they’re using the app. 

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Helpful Tips


The tips feature is more resources and videos to help ensure better involvement in milestones of their baby.

User Testing: Parent Feedback

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“He seems to be enjoying this. He loves shapes and colors, those are his favorite kinds of toys.”

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“We like the data analytics feature of the toy.”


“The toy is a little too big for her, and the buttons should be easier and softer for her to press.”

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“I generally play with them to keep them engaged, and teach them about the shapes, colors and alphabets.”

User Testing: Pediatricain Feedback

Dr. Katie Woody


Clinic Director of Autism Intervention Milwaukee 


“...evaluation of this would be interesting.  If such a study yielded meaningful results – then sure, I would be curious regarding results with this product as I evaluate a child.”

Dr. Stephanie Stevens


Pediatric Specialist M.D.


“If you make this… and it allows me to measurably compare a child’s behavior to those of a baseline of children with and without ASD, I want one in my office!”


Sales and Distribution Model 

Beta Testing (6-months)



Refine the algorithm to assist current diagnostic tools



Clinical study with 500 families across the US

Beta Testing (6-months)


Customer / Marketing Target:

  • Suspicious parents 

  • Pediatrician(for offices and referral)


Sales / Distribution  Model :

  • Module/Bundle: Direct-to-consumer through online retailers such as Amazon

  • Bundle: Direct-to-physician for offices 

  • Purchase of a module includes access to online application  


Share-the-love program: 

  • Returned modules will be shipped to Autism          support initiatives

Financial and Pricing Model 

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Next Steps 

Expanding product line to post-diagnosis ASD treatment toys

Use existing relationships with parents & doctors to extend the use of our toys to older ages

Add premium features to freemium app, capitalizing on existing user base of parents of children with ASD

Autism Spectrum Disorder is just one of many behavioral disorders and one of many conditions that is diagnosed using relatively subjective, observational techniques. Trey’s Toys is excited to multiply its positive impact on the lives of children by expanding its line of screening toys to other behavioral disorders and difficult-to-diagnose conditions in the future, leveraging quantitative behavior analysis through machine learning models as a central technology to the line of products.

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