As part of the ideation phase, I started by doing some observational studies of the current watch I have to help me get a direction. As my main aim was to redesign the case and the strap I sketched some form ideas. For my design, I chose to increase the height of the casing as I have always liked bigger and bolder watches. I thought it would be fun to visualize Audemars Piguet with a different type of body.  


For modeling the watch I used Fusion 360 and Rhinoceros 3D. Then to apply color, material, and finish and to render it I used Keyshot. 

Calibre 2948

Hand-Wound: Manual hand winding. Has 196 components


Dial and Strap

Lacquered black inner bezel, open-worked, 18- Carat pink gold hands, Hand stitched leather straps


18- Carat pink gold case, humidity and dustproof,  and comes with Glareproofed Saphire Crystal. 

Case Diameter: 44m. Height: 20.35mm


Experimenting with AR

As an experiment, I used my CAD file to visualize my watch in Augmented reality. I converted the file into USDZ format and then using Adobe Aero I was able to create an AR version for my watch.  
Manav Kedia 2020